Throughout the project, the focus will be on our users which includes our end users but also, the site admins. So we have been gathering insights from our users through surveys and interviews.
Some key findings have been:
“The primary source of research, information, truths with a digital brand that is the bridge to your audiences – works hard to the achieve the scale and depth of support and insight the charity has”
Stakeholder
Underneath the digital experience needs to inspire trust, confidence, warmth and hope
Stakeholder
Audiences wantvmore targeted and specific content with more detail. At the same time they wanta summary to help them quickly understand a topic. Audiences want to be introduced to topics bit by bit
Survey
They want imagery and picture instructions including facts and numbers and video content to embellish content and help them understand complex information
Survey
Those most interested in research are those affected by primary breast cancer diagnosis. Secondary and family & friends are also interested in research.They are looking for updates on the latest research and want to learn about current or previous studies. Research content and communicating outcomes of research in a way that relates to them is important to diagnosed audenices
Survey
This suggests improvements in journeys to a research information hub, speeding up searching and filtering to find relevant studies will be of benefit to users. In addition, exploring better ways they can get updated about the latest research. As well as better contextual research information and association with other content
Survey
Most audiences agree that the forum helps them feel connected and supported by others who have shared experiences
Survey
Audiences want improvements in the ability to find the latest responses more easily and quickly. With a need for a more granular structure with specific spaces or rooms based on age, treatment, diagnosis and cancer type. This suggests a more accurate and descriptive forum taxonomy and specific topic structure. With better topic filtering. Improved management – clearing up old conversations automatically highlighting the latest responses
Survey
People also want the ability to chat to groups to help them feel connected and cited social and messaging platforms
Survey
Audiences want you to demonstrate how people’s lives are impacted and want to be confident about where their money is going. This could be demonstrating – micro impacts – small changes to improve people’s lives up to macro impacts – a breakthrough in treatment
Interview
Audiences want to be directed and helped to connect to others like them (location, age, gender, type of experience) to share their experience – this helps with isolation and information swapping
Interview
What next?
We will use these insights and learnings throughout the project to identify and validate user needs, users will be the foundation of the site as we build it and weave through how we help the users navigate the content.
Manifesto X Breast Cancer Now 
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